Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results

Volume: 22, Pages: 195 - 218
Published: Jan 1, 2011
Abstract
Purpose – Partial least squares (PLS) path modeling has become a pivotal empirical research method in international marketing. Owing to group comparisons' important role in research on international marketing, we provide researchers with recommendations on how to conduct multigroup analyses in PLS path modeling. Methodology/approach – We review available multigroup analysis methods in PLS path modeling and introduce a novel confidence set...
Paper Details
Title
Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results
Published Date
Jan 1, 2011
Volume
22
Pages
195 - 218
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