Self‐regulatory strength amplification through selective information processing

Volume: 23, Issue: 1, Pages: 61 - 73
Published: Jan 1, 2013
Abstract
We propose and demonstrate that although depletion of self-regulatory strength is common, it is not inevitable. Four experiments show that under certain conditions, consumers can amplify their self-regulatory strength and, as a result, increase their ability to control their behavior. Experiments 1–3 examine the depleting effects of information processing by exposing dieters and nondieters to either cost or pleasure information about chocolate....
Paper Details
Title
Self‐regulatory strength amplification through selective information processing
Published Date
Jan 1, 2013
Volume
23
Issue
1
Pages
61 - 73
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