Smart Shopping Carts: How Real-Time Feedback Influences Spending
Abstract
Although interest in smart shopping carts is increasing, both retailers and consumer groups have concerns about how real-time spending feedback will influence shopping behavior. Building on budgeting and spending theories, the authors conduct three lab and grocery store experiments that robustly show that real-time spending feedback has a diverging impact on spending depending on whether a person is budget constrained (“budget” shoppers) or not...
Paper Details
Title
Smart Shopping Carts: How Real-Time Feedback Influences Spending
Published Date
Nov 1, 2013
Journal
Volume
77
Issue
6
Pages
21 - 36
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