Marketing Strategy and Wall Street: Nailing Down Marketing's Impact

Volume: 73, Issue: 6, Pages: 115 - 118
Published: Nov 1, 2009
Abstract
The article provides an overview of research on marketing management and its relationship to a corporation's stock price, the subject of the articles published in this issue. Although the aim of marketing, like any corporate action, is ultimately to increase the company's market value, it has traditionally been thought to be a contribution which takes time, as successful marketing increases revenues through attracting and retaining customers....
Paper Details
Title
Marketing Strategy and Wall Street: Nailing Down Marketing's Impact
Published Date
Nov 1, 2009
Volume
73
Issue
6
Pages
115 - 118
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.