The Role of Arousal in Congruity-Based Product Evaluation
Abstract
Journal Article The Role of Arousal in Congruity-Based Product Evaluation Get access Theodore J. Noseworthy, Theodore J. Noseworthy Search for other works by this author on: Oxford Academic PubMed Google Scholar Fabrizio Di Muro, Fabrizio Di Muro Search for other works by this author on: Oxford Academic PubMed Google Scholar Kyle B. Murray Kyle B. Murray Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of...
Paper Details
Title
The Role of Arousal in Congruity-Based Product Evaluation
Published Date
Dec 1, 2014
Journal
Volume
41
Issue
4
Pages
1108 - 1126
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Notes
History