The Seven Sins of Consumer Psychology

Volume: 23, Issue: 4, Pages: 411 - 423
Published: Oct 1, 2013
Abstract
Consumer psychology faces serious issues of internal and external relevance. Most of these issues originate in seven fundamental problems with the way consumer psychologists plan and conduct their research—problems that could be called “the seven sins of consumer psychology.” These seven “sins” are (1) a narrow conception of the scope of consumer behavior research; (2) adoption of a narrow set of theoretical lenses; (3) adherence to a narrow...
Paper Details
Title
The Seven Sins of Consumer Psychology
Published Date
Oct 1, 2013
Volume
23
Issue
4
Pages
411 - 423
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