A prospect theory model of goal behavior

Published: Jan 1, 2008
Abstract
Goals have a powerful effect on performance: higher goals typically produce better performance. Previous research has proposed three key mechanisms to explain these results: effort, persistence, and attention. We present a formal model that relates these mechanisms to a single underlying process. Our model assumes that goals divide performance into two regions, gains and losses, and that the resulting gains and losses are coded according to a...
Paper Details
Title
A prospect theory model of goal behavior
Published Date
Jan 1, 2008
Journal
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