The nature and antecedents of brand equity and its dimensions
Abstract
Purpose – The purpose of this paper is to examine the effect of brand experience on hospital brand equity; also to assess the effects of different brand equity dimensions on overall customer‐based hospital brand...
Paper Details
Title
The nature and antecedents of brand equity and its dimensions
Published Date
Mar 22, 2013
Volume
31
Issue
2
Pages
141 - 159
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Notes
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