Roles of Consumer and Psychology in Consumer Psychology
Abstract
An argument is presented for incorporating formally and explicitly the study of consumer behavior in the graduate training program. Consumer psychology is defined and its relationships with other branches of psychology are indicated. Illustrative consumer research problems are proposed, including the criteria of advertising and communications effectiveness, the psychological parameters of taste and offensiveness, and investigations dealing with...
Paper Details
Title
Roles of Consumer and Psychology in Consumer Psychology
Published Date
Dec 1, 1963
Journal
Volume
13
Issue
3
Pages
931 - 933
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History