The Influence of Self-Construal on Impulsive Consumption
Abstract
Three studies investigated the impact of self-construal on impulsive consumption. Independents exhibited more impulsive consumption tendencies than did interdependents. A chronically accessible independent self-construal was positively associated with country-level beer consumption (study 1a) and state-level problem alcohol consumption (study 1b). Experimentally primed independents reported more positive attitudes toward immediate beer...
Paper Details
Title
The Influence of Self-Construal on Impulsive Consumption
Published Date
Feb 1, 2009
Journal
Volume
35
Issue
5
Pages
838 - 850
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Notes
History