For Love or Money: Developing and Validating a Motivational Scale for Fantasy Football Participation

Volume: 25, Issue: 1, Pages: 70 - 83
Published: Jan 1, 2011
Abstract
The contemporary sport fan has the ability to consume spectator sport through several means including event attendance, television and radio broadcasts, print publications, and Internet applications. Recently, an ancillary sport service, termed fantasy sports, has become one of the most popular activities among sport fans. As a result, the business of fantasy sports is booming. This study examined motivational dimensions underlying fantasy...
Paper Details
Title
For Love or Money: Developing and Validating a Motivational Scale for Fantasy Football Participation
Published Date
Jan 1, 2011
Volume
25
Issue
1
Pages
70 - 83
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