Internet Banking Adoption in Jordan: A Behavioral Approach

Day after day, many enterprises make use of the Internet and cyber space to reach out to customers everywhere at any time. The banking industry, like other industries, is using the Internet channel to protect its current position against other virtual players who may provide more convenience and lower priced services. Internet banking (IB) is meant to provide 24/7 service for banking customers, yet the electronic channel comes with challenges as...