Online versus bricks-and-mortar retailing: a comparison of price, assortment and delivery time

Volume: 53, Issue: 13, Pages: 3823 - 3835
Published: Oct 28, 2014
Abstract
The popularity of online retailing has created great opportunities and challenges for retailers. A key challenge faced by many retailers is the choice between the clicks, the bricks-and-mortar, and the bricks-and-clicks strategies. In this paper, we develop a comprehensive framework for selecting the appropriate distribution channel given assortment, logistics and consumer characteristics. Under the traditional bricks-and-mortar retail model,...
Paper Details
Title
Online versus bricks-and-mortar retailing: a comparison of price, assortment and delivery time
Published Date
Oct 28, 2014
Volume
53
Issue
13
Pages
3823 - 3835
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