Broadening even more the internal marketing concept

Volume: 42, Pages: 1246 - 1264
Published: Nov 14, 2008
Abstract
– Based on the reasoning that work means more than just material rewards, the purpose of this paper is to propose the broadening of internal marketing concept (IMC) role through incorporation of happiness in the workplace (HWP) construct., – A conceptual approach is outlined., – This paper provides a theoretical foundation and conceptual framework – based on internal marketing (IM) variables – explaining how goals related to HWP could be...
Paper Details
Title
Broadening even more the internal marketing concept
Published Date
Nov 14, 2008
Volume
42
Pages
1246 - 1264
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