Tourism Destination Brand Equity Dimensions
Abstract
This article investigates the concept of customer-based brand equity for a tourism destination, which has been introduced into the tourism literature only a few years ago. Specifically, it investigates whether differences between renewal and repeat tourists exist in their evaluation of a tourism destination. A theoretically proposed model, encompassing the dimensions of awareness, image, quality, and loyalty, was empirically verified for the...
Paper Details
Title
Tourism Destination Brand Equity Dimensions
Published Date
Sep 22, 2010
Journal
Volume
50
Issue
5
Pages
471 - 481
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Notes
History