Where Do Consumers Think Luxury Begins? A Study of Perceived Minimum Price for 21 Luxury Goods in 7 Countries

Volume: 69, Issue: 1, Pages: 332 - 340
Published: Jan 1, 2016
Abstract
null null Downward extensions fuel the continuous growth of the luxury sector and the introduction of product lines at accessible prices. Does this blur the traditional concept of luxury associated with expensiveness? Focusing on consumers' perception of the minimum price for a luxury product in 21 categories and seven countries (n = 8376), an extreme dispersion across consumers occurs in terms of where luxury begins, with a large majority...
Paper Details
Title
Where Do Consumers Think Luxury Begins? A Study of Perceived Minimum Price for 21 Luxury Goods in 7 Countries
Published Date
Jan 1, 2016
Volume
69
Issue
1
Pages
332 - 340
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