The role of exogenous factors in technology acceptance: The case of object-oriented technology
Abstract
In spite of many theoretical models, the role of exogenous factors in accepting object-oriented technology has not been satisfactorily demonstrated. By comparing two competing models, our study examined the role and location of exogenous variables in explaining user acceptance of object-oriented technology. Based on the results, we developed a new model that combined the key ideas of both TAM and TPB and showed that both models are necessary in...
Paper Details
Title
The role of exogenous factors in technology acceptance: The case of object-oriented technology
Published Date
Jun 1, 2006
Journal
Volume
43
Issue
4
Pages
469 - 480
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