The psychology behind QR codes: User experience perspective
Abstract
QR codes, 2-D bar codes that can be read by special software on a smartphone, have been undergoing rapid development. This study examines how a Technology Acceptance Model could predict users’ intentions to continue using QR codes by integrating interactivity and quality motivations as primary determining factors. Although studies have shown interactivity is important to users, not many study have analyzed the mediating influence of...
Paper Details
Title
The psychology behind QR codes: User experience perspective
Published Date
Jul 1, 2012
Journal
Volume
28
Issue
4
Pages
1417 - 1426
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