Culture and purpose of Web 2.0 service adoption: a study in the USA, Korea and Spain

Volume: 31, Issue: 1, Pages: 123 - 131
Published: Jan 1, 2011
Abstract
The purpose of this study is to compare the characteristics of Web 2.0 application adoption among three countries with different cultural backgrounds by collecting data from the USA, Korea, and Spain. The authors conducted multivariate analysis of covariance analysis by using country as an independent variable representing unique cultural background, information technology capability (ITC) as covariate, and two dependent variables for Web 2.0...
Paper Details
Title
Culture and purpose of Web 2.0 service adoption: a study in the USA, Korea and Spain
Published Date
Jan 1, 2011
Volume
31
Issue
1
Pages
123 - 131
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