Market Entry Decisions

Volume: 55, Issue: 2, Pages: 113 - 120
Published: Jan 1, 2008
Abstract
. In a market entry game, the number of entrants usually approaches game-theoretic equilibrium quickly, but in real-world markets business start-ups typically exceed market capacity, resulting in chronically high failure rates and suboptimal industry profits. Excessive entry has been attributed to overconfidence arising when expected payoffs depend partly on skill. In an experimental test of this hypothesis, 96 participants played 24 rounds of a...
Paper Details
Title
Market Entry Decisions
Published Date
Jan 1, 2008
Volume
55
Issue
2
Pages
113 - 120
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