Representation of the Online Tourism Domain in Search Engines
Abstract
With the growing importance of the Internet for travel planning, understanding the online domain of tourism is vital in order to identify the challenges and potential solutions for effectively marketing travel destinations. This study focuses attention on understanding the representation of the tourism domain on the Internet. Analyses of search results from a major search engine were conducted in order to assess: 1) the visibility of...
Paper Details
Title
Representation of the Online Tourism Domain in Search Engines
Published Date
Jul 7, 2008
Journal
Volume
47
Issue
2
Pages
137 - 150
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Notes
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