Price sensitivity and innovativeness for fashion among Korean consumers.
Abstract
Price sensitivity is how consumers react to price levels and to price changes. Consumer innovativeness is a tendency to welcome and to adopt new products. Researchers (e.g., R. E. Goldsmith & S. J. Newell, 1997) consider innovative consumers relatively more price insensitive than other consumers, so there should be a negative correlation between measures of these constructs. The results of the present study supported the psychometric soundness...
Paper Details
Title
Price sensitivity and innovativeness for fashion among Korean consumers.
Published Date
Sep 1, 2005
Journal
Volume
145
Issue
5
Pages
501 - 508
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