Where Does the Time Go? A Diary Approach to Business and Marketing Students’ Time Use

What are students doing with their time? Existing research mostly has focused on time used for study and/or work in relation to academic outcomes. This study uses a diary approach to explore business and marketing students’ time use encompassing all student activities, not just study or work. A clustering procedure resulted in two meaningful groups, campus-centered students (CCS) and life-centered students (LCS), that were similar in terms of...