Comparing the Accuracy of RDD Telephone Surveys and Internet Surveys Conducted with Probability and Non-Probability Samples
Abstract
This study assessed the accuracy of telephone and Internet surveys of probability samples and Internet surveys of non-probability samples of American adults by comparing aggregate survey results against benchmarks. The probability sample surveys were consistently more accurate than the non-probability sample surveys, even after post-stratification with demographics. The non-probability sample survey measurements were much more variable in their...
Paper Details
Title
Comparing the Accuracy of RDD Telephone Surveys and Internet Surveys Conducted with Probability and Non-Probability Samples
Published Date
Jan 1, 2011
Journal
Volume
75
Issue
4
Pages
709 - 747
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