Website Design and Usage Behaviour: An Application of the UTAUT Model for Internet Banking in UK
Abstract
A well designed website brings numerous benefits to firms. Some of these benefits are well established. But whatelements of the website design really matter and how do these in turn influence website usage behaviour?Adopting the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical foundation, wereport the findings from a survey of 316 users of internet banking; data were collected through an offlinequestionnaire...
Paper Details
Title
Website Design and Usage Behaviour: An Application of the UTAUT Model for Internet Banking in UK
Published Date
Jan 22, 2014
Volume
6
Issue
1
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