A Communication Researchers’ Guide to Null Hypothesis Significance Testing and Alternatives
Abstract
This paper offers a practical guide to use null hypotheses significance testing and its alternatives. The focus is on improving the quality of statistical inference in quantitative communication research. More consistent reporting of descriptive statistics, estimates of effect size, confidence intervals around effect sizes, and increasing the statistical power of tests would lead to needed improvements over current practices. Alternatives...
Paper Details
Title
A Communication Researchers’ Guide to Null Hypothesis Significance Testing and Alternatives
Published Date
Apr 1, 2008
Journal
Volume
34
Issue
2
Pages
188 - 209
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