Interference of the End
Abstract
The results of three experiments reveal that memory for end enjoyment, rather than beginning enjoyment, of a pleasant gustatory experience determines how soon people desire to repeat that experience. We found that memory for end moments, when people are most satiated, interferes with memory for initial moments. Consequently, end moments are more influential than initial moments when people decide how long to wait until consuming a food again....
Paper Details
Title
Interference of the End
Published Date
Jun 3, 2014
Journal
Volume
25
Issue
7
Pages
1466 - 1474
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Notes
History