Implementation intentions: Strong effects of simple plans.
Abstract
When people encounter problems in translating their goals into action (e.g., failing to get started, becoming distracted, or falling into bad habits), they may strategically call on automatic processes in an attempt to secure goal attainment. This can be achieved by plans in the form of implementation intentions that link anticipated critical situations to goal-directed responses (Whenever situation x arises, I will initiate the goal-directed...
Paper Details
Title
Implementation intentions: Strong effects of simple plans.
Published Date
Jul 1, 1999
Journal
Volume
54
Issue
7
Pages
493 - 503
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Notes
History