How to Combat the Unhealthy = Tasty Intuition: The Influencing Role of Health Consciousness

The goal conflict between short-term indulgence and long-term health considerations is at the heart of unhealthy food choices and is thus a key contributor to increased adiposity prevalence. Policy makers often attempt to promote healthy eating behaviors by raising consumers' health consciousness. Given that previous health campaigns have fallen short of expectations, this article examines the potential of health consciousness to resolve the...