Determinants of franchise conversion: a franchisee perspective
Abstract
Purpose – Conversion franchising is a strategy where franchisors recruit existing franchisees from rival systems or by converting independent businesses to franchisees. The present research aims to investigate the attractiveness of conversion offers and the likelihood of such offers being accepted under different conditions of the franchising agreement. Design/methodology/approach – Based on commitment theory and agency theory, it is...
Paper Details
Title
Determinants of franchise conversion: a franchisee perspective
Published Date
Sep 20, 2013
Volume
47
Issue
10
Pages
1554 - 1575
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