A Decade of Controversy: Balancing Policy With Evidence in the Regulation of Prescription Drug Advertising
Abstract
Direct-to-consumer advertising (DTCA) of prescription drugs has remained controversial since regulations were liberalized by the Food and Drug Administration in 1997. We reviewed empirical evidence addressing the claims made in the policy debate for and against DTCA. This advertising has some benefits, but significant risks are evident as well, magnified by the prominence of DTCA in population-level health communications. To minimize potential...
Paper Details
Title
A Decade of Controversy: Balancing Policy With Evidence in the Regulation of Prescription Drug Advertising
Published Date
Jan 1, 2010
Volume
100
Issue
1
Pages
24 - 32
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