Motivation and Concerns for Online Sport Consumption
Abstract
The purpose of this study was to propose and test a conceptual model of online sport consumption motivation and concerns when using the Internet for sport information and shopping. The proposed model is based on current conceptualization of motivation and concerns when using the Internet. The proposed model consists of five types of motivation (i.e., convenience, information, diversion, socialization, and economic) and four types of concern...
Paper Details
Title
Motivation and Concerns for Online Sport Consumption
Published Date
Oct 1, 2007
Journal
Volume
21
Issue
4
Pages
521 - 539
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