The Overpowering Effect of Social Comparison Information

Volume: 40, Issue: 5, Pages: 676 - 688
Published: Feb 19, 2014
Abstract
If people’s goals and evaluative standards were aligned, then individuals with mastery-based goals should, theoretically, primarily rely on temporal comparison information (i.e., on how they performed relative to before). In contrast, individuals with performance-based goals should rely on social comparison information (i.e., on how they performed relative to others). However, across three studies, we explored a misalignment phenomenon we call...
Paper Details
Title
The Overpowering Effect of Social Comparison Information
Published Date
Feb 19, 2014
Volume
40
Issue
5
Pages
676 - 688
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