The Use of Social Media in the Supply Chain: Survey and Extensions

Published: Jan 1, 2011
Abstract
This paper investigates capabilities of social media, such as Facebook, Twitter, Delicious, Digg and others, for their current and potential impact on the supply chain. In particular, this paper examines the use of social media to capture the impact on supply chain events and develop a context for those events. This paper also analyzes the use of social media in the supply chain to build relationships among supply chain participants. Further,...
Paper Details
Title
The Use of Social Media in the Supply Chain: Survey and Extensions
Published Date
Jan 1, 2011
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