Risk Perceptions and Pleasure Travel: An Exploratory Analysis
Abstract
This article investigates risk perceptions associated with pleasure travel. Psychophy sical scaling methods and multivariate analysis identified three basic dimensions of perceived risk: physical-equipment risk, vacation risk, and destination risk. Subsequent cluster analysis of the respondents based on the three risk dimensions identified three groups of travelers with substantially different risk perceptions regarding travel. The three risk...
Paper Details
Title
Risk Perceptions and Pleasure Travel: An Exploratory Analysis
Published Date
Apr 1, 1992
Journal
Volume
30
Issue
4
Pages
17 - 26
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