How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information
Abstract
To date the effectiveness of inducing lower-calorie choices by providing consumers with calorie information has yielded mixed results. Here four controlled experiments show that adding dish-specific calorie information to menus (calorie posting) tends to result in lower-calorie choices. However, additionally grouping low-calorie dishes into a single “low-calorie” category (calorie organizing) ironically diminishes the positive effects of calorie...
Paper Details
Title
How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information
Published Date
Jun 1, 2014
Journal
Volume
41
Issue
1
Pages
213 - 235
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