Gift Giving in Anthropological Perspective

Volume: 10, Issue: 2, Pages: 157 - 168
Published: Sep 1, 1983
Abstract
Gift giving is a universal behavior that still awaits satisfactory interpretation by social scientists. By tempering traditional consumer research with an anthropological perspective, our understanding of gift exchange can be enriched. A model of the gift exchange process intended to stimulate comprehensive research on gift-giving behavior is presented in this...
Paper Details
Title
Gift Giving in Anthropological Perspective
Published Date
Sep 1, 1983
Volume
10
Issue
2
Pages
157 - 168
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