Gift Giving in Anthropological Perspective

Published on Sep 1, 1983in Journal of Consumer Research
· DOI :10.1086/208956
Jr. John F. Sherry2
Estimated H-index: 2
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Abstract
Gift giving is a universal behavior that still awaits satisfactory interpretation by social scientists. By tempering traditional consumer research with an anthropological perspective, our understanding of gift exchange can be enriched. A model of the gift exchange process intended to stimulate comprehensive research on gift-giving behavior is presented in this paper.
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