Service value revisited: Specifying a higher-order, formative measure
Abstract
Recent marketing literature pays particular attention to customer value because of the potential impact on customer behavior and, ultimately, firm performance. Whereas some studies conceptualize customer value in a unidimensional manner, more recent approaches take a multidimensional approach, generally conceptualizing value as composed of various benefits and sacrifices. However, nearly all of these studies consider value components in a...
Paper Details
Title
Service value revisited: Specifying a higher-order, formative measure
Published Date
Dec 1, 2008
Journal
Volume
61
Issue
12
Pages
1278 - 1291
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