A Note on Adults' Color–Emotion Associations

Volume: 157, Issue: 3, Pages: 275 - 280
Published: Sep 1, 1996
Abstract
The color-emotion associations of undergraduate students were analyzed. Twenty men and 20 women were asked to complete a self-administered questionnaire in which they listed their favorite color, the major color they were wearing, their emotional responses to colors, and the reasons for their choices. Responses showed that bright colors elicited mainly positive emotional associations, and dark colors elicited mainly negative emotional...
Paper Details
Title
A Note on Adults' Color–Emotion Associations
Published Date
Sep 1, 1996
Volume
157
Issue
3
Pages
275 - 280
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