The Use of Color in Marketing: Colors and their Physiological and Psychological Implications

The use of color in marketing: Tommy Shi Whenever you see the combination of the colors red and yellow together, what does that remind you of? Do you happen to have a sudden pang of hunger? Perhaps you’ve also developed an urge to satiate it with hamburgers and fries. From the mention of a red and yellow pattern, it is highly likely that you may have thought of the popular fast food chain McDonald’s, whose bright golden arches and red restaurant...