Impact of Healthcare Marketing and Branding on Hospital Services

Abstract
Healthcare is one of the many human-centered services offered, the other being legal services, hospitality services, transport services, etc. The healthcare is also the foremost in all of these personal services. Every section of the healthcare experience must embody and convey the message that the hospital is the center of health and wellness in the community. The connection between healthcare provider and patient needs to be developed to...
Paper Details
Title
Impact of Healthcare Marketing and Branding on Hospital Services
Published Date
Jan 1, 2014
Volume
2
Issue
1
Pages
19 - 24
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