The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising

Volume: 16, Issue: 5, Pages: 307 - 324
Published: Feb 26, 2010
Abstract
Co-branded advertising (two brands featured in the same ad) is a relatively new and under-researched area of advertising that offers advertisers the opportunity to share advertising costs and...
Paper Details
Title
The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Published Date
Feb 26, 2010
Volume
16
Issue
5
Pages
307 - 324
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