When Uncertainty Brings Pleasure: The Role of Prospect Imageability and Mental Imagery
Abstract
Journal Article When Uncertainty Brings Pleasure: The Role of Prospect Imageability and Mental Imagery Get access Yih Hwai Lee, Yih Hwai Lee Search for other works by this author on: Oxford Academic PubMed Google Scholar Cheng Qiu Cheng Qiu Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 36, Issue 4, December 2009, Pages 624–633, https://doi.org/10.1086/599766 Published: 22...
Paper Details
Title
When Uncertainty Brings Pleasure: The Role of Prospect Imageability and Mental Imagery
Published Date
Dec 1, 2009
Journal
Volume
36
Issue
4
Pages
624 - 633
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