Treating unobserved heterogeneity in PLS path modeling: a comparison of FIMIX-PLS with different data analysis strategies

In the social science disciplines, the assumption that the data stem from a single homogeneous population is often unrealistic in respect of empirical research. When applying a causal modeling approach, such as partial least squares path modeling, segmentation is a key issue in coping with the problem of heterogeneity in the estimated cause–effect relationships. This article uses the novel finite-mixture partial least squares (FIMIX-PLS) method...