Applying Hofstede’s National Culture Measures in Tourism Research: Illuminating Issues of Divergence and Convergence

Volume: 49, Issue: 2, Pages: 153 - 164
Published: May 1, 2010
Abstract
Given the emerging evidence that national culture influences visitor behavior and that Hofstede’s concept (1980, 2001) has become the most accepted means to quantify dominant national cultural values, the focus of this study was to test the underlying assumptions of how these measures are applied in research. Drawing from a sample of tourists from eight countries who completed Hofstede’s original instruments, the results reveal little...
Paper Details
Title
Applying Hofstede’s National Culture Measures in Tourism Research: Illuminating Issues of Divergence and Convergence
Published Date
May 1, 2010
Volume
49
Issue
2
Pages
153 - 164
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.