A Perfect Storm for Consumer Misbehavior: Shopping on Black Friday

Consumer misbehavior that harms other consumers and/or retailers has occurred recently during Black Friday (BF) sales. Using a combination of theoretical perspectives, the purpose of our research was to gather information about BF shopping to use in questionnaire development, to investigate potential relationships among the variables identified, and to suggest ideas for future research. From a survey of BF shoppers, we found shoppers who...