Involvement and the tourist shopper: Using the involvement construct to segment the American tourist shopper at the mall:
Abstract
There is great interest in understanding the complex behaviors of consumers. One facet of consumer behavior is the ‘involvement’ construct. Involvement is a person’s perceived relevance of the object based on inherent needs, values, and interests.There is a plethora of shopping malls all over the US. Major metropolitan cities are over-malled! Despite the abundance of malls close to their residence, American travelers shop at comparable malls...
Paper Details
Title
Involvement and the tourist shopper: Using the involvement construct to segment the American tourist shopper at the mall:
Published Date
Mar 1, 2005
Volume
11
Issue
2
Pages
135 - 154
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Notes
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