“DON'T KNOW” BOXES IN FACTUAL QUESTIONS IN A MAIL QUESTIONNAIRE EFFECTS ON LEVEL AND QUALITY OF RESPONSE

Volume: 52, Issue: 2, Pages: 212 - 222
Published: Jun 20, 1988
Abstract
This article summarizes the findings of an experiment to evaluate the effect of Don't Know (DK) boxes in a mail questionnaire consisting of factual questions. In a split-panel test, half of the respondents received a questionnaire with DK boxes and the other half received a questionnaire without DK boxes. The overall response rates were the same for the two versions. The questionnaire version without DK boxes obtained an appre- ciably higher...
Paper Details
Title
“DON'T KNOW” BOXES IN FACTUAL QUESTIONS IN A MAIL QUESTIONNAIRE EFFECTS ON LEVEL AND QUALITY OF RESPONSE
Published Date
Jun 20, 1988
Volume
52
Issue
2
Pages
212 - 222
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