The infection of bad company: Stigma by association.

Stigma by association represents the process through which the companions of stigmatized persons are discredited. Conduits for stigma by association range from the strong and enduring bonds of kinship to the arbitrary occasions of being seen in the company of someone who is stigmatized. A theoretical model is proposed in which both deliberative and spontaneous processes result in the spread of stigma to the companions of stigmatized persons....