Mix me a list: Context moderates the truth effect and the mere-exposure effect

Volume: 45, Issue: 5, Pages: 1117 - 1122
Published: Sep 1, 2009
Abstract
When participants are repeatedly presented with an unfamiliar stimulus, this stimulus is rated as more likable (mere-exposure effect) or more valid (truth effect) as compared with a similar non-repeated stimulus. Both effects have been discussed as effects of fluency. Typical research designs on these effects involve a test phase in which ratings of both repeated and non-repeated stimuli are required. Based on research on moderators of fluency...
Paper Details
Title
Mix me a list: Context moderates the truth effect and the mere-exposure effect
Published Date
Sep 1, 2009
Volume
45
Issue
5
Pages
1117 - 1122
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